CEJ collaborates with World Bank to host training for government sector
KARACHI: The Centre for Excellence in Journalism (CEJ) in collaboration with The World Bank (WB), Islamabad organized a training for the communications professionals from government sector on "Strategic Communication for Development" from May 10 – 11, 2017 at the Institute of Business Administration, Karachi. The training was attended by thirteen participants from different government organizations.
After the introduction of WB's perspective and speakers by their senior external affairs officer, Shahzad Sharjeel, the training was led by The World Bank's senior manager communications for South Asia Region, Alexander Ferguson who briefed the participants on media's expectations from the spokespersons/ PROs and communication focal persons. The other trainer from WB, Joseph C. Qian conducted a session on digital storytelling via smartphone journalism.
Kamal Siddiqi, director CEJ, conducted various sessions during the two-day workshop. He briefed the participants, who were communications and PR officials from different government organizations, on the importance and need of effective communication and how to device strategies as per the needs. The session was followed by a class exercise. He also conducted a session on how to make a media plan.
Editor News at Pakistan Today, Farooq Baloch was also one of the trainers. He presented some of the case studies on reporting on children dying of famine in Thar, and talked about the strategy for a different approach to the challenge of nutrition and stunting. Later, he also conducted an exercise on how to write a press release based on the data provided.
Another trainer and freelance journalist, Farahnaz Zahidi led insightful sessions on the art of interviews, internal communications and introduction to social media focusing on setting up social media accounts and using it to monitor news and stories.
The training concluded with certificate distribution ceremony and end note speeches by lead trainer Alexander Ferguson and Kamal Siddiqi.