As AI-led disinformation challenges newsrooms globally, the need for credible journalism and fact-checking have become more urgent than ever. Against this backdrop, Mr. Fuad Pashayev, UNESCO Representative in Pakistan, visited IBA Karachi to meet the team behind iVerify Pakistan, the CEJ's fact-checking initiative aimed at countering misinformation. Hosted by the Director CEJ, Shahzeb Jillani, the visit brought together veteran journalist Mazhar Abbas and Pakistan Press Foundation's Ms. Sana Ali for a candid discussion on the pressures facing journalists in Pakistan's media industry. Mr. Pashayev toured the CEJ facility and learned about our ongoing work in digital journalism, the need for training in ethical use of AI and media literacy.