The IBA Centre for Excellence in Journalism (CEJ), in collaboration with the Department of Surgery at The Aga Khan University (AKU), conducted a one-day Media and Interview Training for faculty members aimed at strengthening their capacity for effective media communication and digital engagement.

The training focused on helping participants identify stories of public interest, build a professional presence on digital platforms such as LinkedIn, X, and Facebook, and prepare confidently for media interviews. Faculty members also explored how to develop clear communication objectives that align with their academic, research, and institutional goals.

Through interactive discussions and exercises, participants gained insights into engaging with the media, communicating complex issues to broader audiences, and enhancing the visibility and impact of their work.